TaxAssist Accountants opens 50th shop!
Having opened its 50th shop front office, the TaxAssist Accountants brand continues to build its national strength. Derin Ibrahim reports
Creating a brand image is a key way for a company to establish its identity with consumers. One of the most important forms of brand imagery is a shop front, as it creates company uniformity and recognition on the high street. With the recent opening of its 50th shop front office, the TaxAssist Accountants franchise is establishing a national-strength branded network across the country.
TaxAssist Accountants provides small businesses with expert advice tailored specifically for their needs, from the completion of end of year accounts and tax returns to payroll, VAT and bookkeeping. As well as this it provides a wide range of additional services for small business clients, including debt recovery, independent financial advice and personnel (HR) services.
Husband and wife Martin and Elizabeth Tapley, who joined TaxAssist Accountants in April 2007, opened the 50th shop in Poole, Dorset. 'We had envisaged moving into a shop front after 12 to 18 months of trading,' explains Martin. 'This timetable, along with our business plan, changed rapidly when we spotted an ideal location. Only 12 weeks later, having gained permission for change of use from the local planning office, we saw Signs Express put the finishing touches to our branded site.'
TaxAssist Accountants shops have a fresh, modern and stylish look aimed at attracting the local small and medium sized business owner. Martin adds: 'Our shop is located on the main arterial road between Poole and Bournemouth and averages more than 30,000 vehicles driving by every day. Better still the route is renowned for regularly becoming jammed! We are also set back from the road and have two dedicated parking spaces at the front, which will be perfect for our TaxAssist branded cars.'
Seeking to continue its brand growth, TaxAssist Accountants has a further 18 franchisees in the process of moving to a shop front. 'The support Centre in Norwich sees an increasing number of telephone calls that now mention seeing a shop front,' reveals Karl Sandall, TaxAssist Accountants Chief Executive. 'We developed this client-friendly shop front concept as a reflection of the professional yet accessible approach to allowing the small business owner easy access to competitively priced accountancy services, which is benefiting clients across the UK.'
Potential TaxAssist Accountants do not need any formal accountancy qualifications as full training is given, however a relevant career background is a must. As well as this franchisees should be self-motivated, disciplined, ambitious, hardworking and have the desire to build a substantial successful business. Martin concludes: 'Now that the plaster has dried on the walls and the smell of fresh paint is beginning to recede we are looking forward to letting the brand get to work for us.'