Mapping and data analysis, Tech4T, was delighted to team up with eco-friendly domestic cleaning company, Bright & Beautiful, to help it expand its business through franchising.

Recognising that one of the basic requirements for a successful franchise was a territory network that offers an equal number of suitable customers to each franchise owner, Bright & Beautiful spoke to several mapping companies before selecting Tech4T.

Bright & Beautiful franchise sales have benefited greatly from Tech4T’s bespoke territory maps, which give Bright & Beautiful a visual way to explain the opportunities on offer to potential investors.

Rachel Ray, owner of Bright & Beautiful, said: “Tech4T’s work means we can offer each franchise owner the right economic potential and tailor the size of the territory to suit individual preferences while maintain the commercial viability of the overall franchise network. It also allows us to plan their marketing and PR launch in a targeted way for their local area.”

Published: 14 May 2012

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