Tech4T maps Harry Ramsden’s

Tech4t has been selected by one of Britain’s favourite fish and chip franchises, the world-famous Harry Ramsden’s, to develop a scientific approach to location planning.

Harry Ramsden’s is Britain’s longest established restaurant chain and is currently celebrating 85 years in operation and is seeking to grow its UK footprint via a franchise model. The fish and chip franchise has targeted major cities and seaside locations, while the ‘Harry’s Locals’ units are geared toward heavily populated towns and cities and aim to become integral hubs within communities.

In order to facilitate its targets, Tech4t has been commissioned to produce local area mapping using sophisticated analysis and geographic location planning software.

Chris Palmer, Commercial Manager and Company Secretary for Harry Ramsden’s said: “Geographic territory mapping is a vital part of Harry Ramsden’s recruitment process. Therefore, it was important we found a company that could deliver our requirements. It was clear from the first meeting that Tech4t were the company for the job. Francesca and Dimitrios have been highly professional and knowledgeable throughout the whole process and have delivered exactly what we were looking for and more. We are looking forward to Tech4t being a key partner of Harry’s as the franchise business grows.”