The FiltaFry franchise has got even better!

With the addition of 'Plus' to the established FiltaFry brand the franchisee's earnings potentials increased overnight. General Manager Steve Calvert explains

Providing an invaluable and highly sought after service to a wide range of catering establishments, FiltaFry has offered a franchise opportunity with great potential for many years, so much so that chefs all over the world have come to rely on the services provided by the FiltaFry technicians.

However, the recent launch of FiltaFry Plus has meant that the franchisee role has developed, not only providing a professional total fryer management service, but also now advising on hygiene issues relating to the entire catering environment. As would be expected, this has meant that the earnings potential at each customer visit has increased, while the operating costs remain relatively unchanged.

The long established, market leading FiltaFry operation provides a professional fryer management service using a specially designed mobile filtration unit which is manufactured in FiltaFry's UK factory and which is only available as part of the franchise package. Thus, the FiltaFry service has little or no direct competition.

Founded in the UK in 1996 as part of The Filta Group, FiltaFry began franchising the following year. 'FiltaFry has already become recognised as one of the leading service franchises in the UK,' reflects Chief Executive Roscoe Urosevic. 'FiltaFry services many household names amongst its vast and varied client base, and has proved itself as an integral supplier to the catering industry.'

The potential is immense for the technicians, with the service being provided to customers from a wide and varied range of industries from hospitals, colleges and universities to football stadiums such as the recently opened home of Arsenal Football Club, the Emirates Stadium. In fact anywhere that fries food has a need for the range of products and services.

Today the company has over 300 technicians across the world in countries such as Australia, Portugal, USA, South Africa, Greece, Holland and Denmark. More than 60 of these are in the UK and these were the first to benefit from the 'Plus'.

'Our fully trained technicians only need 30 to 40 customers in order to generate a good return on their investment,' says Executive Director, Charles Hill. 'However, we wanted to offer them something extra and this is where FiltaFry Plus came in. By additionally offering a specially developed range of own label kitchen hygiene products to their established clients, many of whom treat them as trusted friends and advisors, our technicians now achieve added value sales from the same visit to a client's premises. We have identified additional products and services that will prove ideal for adding to the portfolio of existing services offered by our technicians. These are currently being proven prior to their introduction to our network.'

Oxford technician Steve Edwards was initially attracted to the business by the exclusivity of his territory and the fact that the business is based on weekly repeat visits, enabling him to maximise the value of his investment. Servicing 45 customers per week, which equates to a weekly income of around £1,400, he is enjoying a more fulfilling and relaxed lifestyle than he did employed as a pharmaceuticals stock taker and has now taken on his first employee, allowing Steve to take his business to the next level.

'I love the business and my customers are fantastic,' Steve states. 'I know that many of them want to purchase their kitchen hygiene supplies from me as well, as I can deliver our top quality, great value products direct to their doors. They do not have to order any particular minimum quantity and these are the sorts of products they use anyway.'

John Green previously served in the armed forces and is now the technician for Sheffield. 'I really enjoy the freedom of being my own boss, working flexible hours and operating from home means I have minimal overheads,' he says. 'The company training programme covers every aspect of the business from 'hands-on' to management and showed me everything I needed to get started. FiltaFry's support team initially spent time with me in my territory to launch the business - they are always available to give advice and guidance regarding the business throughout the various key stages of its development and as part of the company's ongoing mentoring programme. The fully liveried and fitted out van that is provided really acts as a mobile billboard for the business.'

Acquiring a FiltaFry Plus franchise requires an initial investment of from £21,950 plus VAT and working capital. 'Our strong relationships with the major financial institutions means that many of our franchisees can start with us with as little as £9,000 in liquid capital,' says Hill. 'Our franchisees require vision, effort, commitment and enthusiasm which we will match every step of the way.'

Steve Edwards agrees: 'You'll only get out of the business what you put in, but I'd advise anyone looking for a franchise to choose FiltaFry Plus.'