Dare to be different

Why just arrive, when you can arrive in style

A Unique Opportunity

If you’re looking for an innovative customer-orientated business that offers healthy profits, and a quality lifestyle, book your ride to success with the pink cab.

Founded in 2009 by husband and wife team, Mark and Tina Stevenson, the pink cab has rapidly grown into one of the UK’s most exciting and unique taxi services available.


While the pink cab offers its customers a straight-forward taxi service, it is the distinctive cerise pink London Hackney cab model that attracts a significant amount of additional business, particularly for events such as weddings, proms, stag and hen parties.

Over the last three years, the pink cab business model has been developed, modified and honed into the tremendous success it is today and is now actively seeking ambitious franchise owners to assist with its national franchise expansion.

As a pink cab franchise owner ideally you should:

  • Have proven sales ability
  • Have good inter-personal skills
  • Be well-organised
  • Enjoy driving and possess a full drivers licence
  • Possess good basic computer skills

From initially setting up their new businesses, franchise owners must be willing to operate under the pink cab full business format system and to adopt any new methods as they are introduced. As part of a growing network, the franchise owners must be team players, be prepared to share experiences and have a genuine desire to provide the very best service to their customers.

"Our aim is to provide customers with a great experience by delivering a unique, fun and memorable journey – to make every occasion perfect."
the pink cab founders, Mark and Tina Stevenson

Generate attractive returns

the pink cab offers a range of services including private hire and airport runs, but it is the additional special events such as weddings and corporate events that will dramatically increase your profits.

While offering friendly and efficient standard taxi services, it is the highly distinctive and eye-catching cerise pink Hackney cab model that generates highly effective kerb appeal – people will go to a taxi rank and will opt to travel in the pink cab rather than the standard cab – this simple business model dramatically increases the turnover of the business.

Depending on the initial investment, franchise owners can start their business as a one or two vehicle operation with the aim of gradually adding more pink cabs to their fleet to manage service demand as the business becomes more established.

One of the key attractive aspects of the pink cab operation is that it can be operated from home – should franchise owners have suitable parking space for their pink cabs – enabling them to avoid expensive commercial business units.

the pink cab franchise package includes:

  • A pink cab vehicle (subject to investment)
  • Comprehensive five-day training programme
  • Ongoing support from management team
  • Launch programme
  • Large exclusive territory
  • Personalised stationery
  • Promotional package
  • Corporate clothing
  • Software systems
  • Access to corporate website
  • Detailed franchise Operations Manual