All new The Video Inventory Agency (TVIA) franchise owners will benefit from an intensive marketing campaign conducted by head office sales staff in order to launch their new business.

The campaign is comprised of highly targeted email and direct mail campaigns plus telemarketing to book appointments with quality letting agents in the franchise owner’s area. Once the appointments have been made a TVIA directory will accompany the franchise owner to the meetings and help close the deal.

Additionally, new franchise owners will receive an extra day’s training on top of the existing business development course with a specialist sales trainer.

Commenting on the improved offering, founder Frazer Fearnhead said: “As with many franchises, sometimes franchise owners, while being able to perform the service well, are not necessarily confident with the sales side of the business. I have wanted to add this business builder package for a while as it will solve that problem, but is only now with the recent investment from PINPoint Property Information that we have the capacity to be able to offer it. It undoubtedly makes our franchise package considerably more attractive to many potential franchise owners.”

Published: 11 January 2011

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