Jump For Joy: Be a big player in a £1.25bn market

Jump For Joy is seeking enthusiastic and lively people with the professionalism to build a successful business to help the launch of its fun filled franchise nationwide. Managing Director Nick Day explains

British parents spend a staggering £1.25 billion (Source: Inflated News) every year on their children's birthday parties. Pressure to compete with other parents to provide the ultimate birthday party is a major factor, with Mums and Dads increasingly seeking out new and exciting venues for their children's party. The party experience devised by Jump for Joy provides the ideal solution. Our system ensures a stress-free experience in a safe, clean, state-of-the-art play environment.

With the current high levels of births in the UK - 800,000 a year - future projections for Jump for Joy look extremely promising. Regardless of the economic climate, expenditure for children's recreation and entertainments continues to escalate. Jump for Joy franchisees will be part of a rapidly expanding market which is not only financially rewarding but fun as well.

The first Jump for Joy party centre opened in September 2002 using valuable lessons that had been gained from fitting out centres for other customers. We formulated the concept for our party centre based upon the criticisms and praise from the general public of those particular schemes.

The way we implemented our centre was different in that it was not a play centre, but rather a pre-booked private party venue consisting of action-packed themed zones together with a banqueting hall. This meant that different groups weren't mixed together, rather that each party had private use of the play zones followed by private use of the banqueting hall so providing greater peace of mind for parents. We receive praise and thanks from every party and most importantly the children love it!

The system operates in compact premises of around 2,000sqft, the play systems are manufactured in-house to our unique designs, the booking-only policy means that you are always aware of staffing and food requirements and the training programme will completely prepare our franchisees to launch and operate their own Jump for Joy.

We feel that our concept fills the big void in the two to eight year old children's party market. Our unique system is designed to capture the imagination of every child entering a Jump for Joy centre to create a fun-filled memorable adventure. With children inviting their friends and parents staying to watch, the business sells itself. In fact we are so confident in our concept that a second family-owned Jump for Joy centre will be opening in Taverham, near Norwich in Spring 2007.