Franchisee support is the focus for Totally Dynamic
Vehicle wrapping franchise Totally Dynamic has announced its target for 2008 is to establish two to three new franchisees, adding to its seven-strong network. "This controlled level of growth will ensure we can continue to provide the intensive support we promise our franchisees,"reflects Marketing Manager Jennifer Rope.
'Because of the intense technical and marketing requirements of the business, we support franchisees at every level from day-to-day administration to sales and marketing activities including PR and internet coverage. This support-intensive approach enables us to maintain our quality advantage, which is important because there are other vehicle wrap companies doing extremely poor jobs out there. We pride ourselves that all our technicians are trained to the Avery Denison standard, and hold regular corporate training days.'
Originally a large format print specialist, associated company DDI saw a national opportunity to expand its vehicle wrapping service and launched the Totally Dynamic franchise in 2006. In addition to offering a value alternative to traditional advertising media, Totally Dynamic's wrapping also provides protection from stone chips and minor abrasions, and is designed to be easily removable within five years of application. The company is seeking to establish a total of 20-25 franchisees across the UK.