'Because of the intense technical and marketing requirements of the business, we support franchisees at every level from day-to-day administration to sales and marketing activities including PR and internet coverage. This support-intensive approach enables us to maintain our quality advantage, which is important because there are other vehicle wrap companies doing extremely poor jobs out there. We pride ourselves that all our technicians are trained to the Avery Denison standard, and hold regular corporate training days.'

Originally a large format print specialist, associated company DDI saw a national opportunity to expand its vehicle wrapping service and launched the Totally Dynamic franchise in 2006. In addition to offering a value alternative to traditional advertising media, Totally Dynamic's wrapping also provides protection from stone chips and minor abrasions, and is designed to be easily removable within five years of application. The company is seeking to establish a total of 20-25 franchisees across the UK.

Published: 16 November 2007

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