Growing with TruGreen
Starting your own business can be a daunting prospect. There are premises, staff, admin, marketing, delivery and a whole host of other operational matters to think about, not to mention the financial side of things. Luckily for TruGreen professional lawn care franchise owners there is the technical backing of our industry-leading expert Steve Welch, as well as a marketing department offering great support.
Since Les Graves, business owner of TruGreen South Bedfordshire, started in February 2010 he has gone from strength to strength. Last year saw him get involved with a garden centre marketing initiative, where he had a fantastic response.
“This proved a great opportunity to reach out to new customers,” says Les. “The campaign was great! I was really well supported by the marketing department and couldn’t have done it without them.”
Les has also capitalised on the variety of social media online and PR activities that are available from TruGreen’s marketing team.
“I was able to populate numerous webpages on the company’s website, bespoke to my area. To be honest, I wasn’t too sure where to begin, but I was advised and guided through.”
“Les has embraced a number of activities that are available to him through the marketing team and it’s great to hear how they’re benefitting his business,” adds Hannah Banfield, Head of Marketing at TruGreen.
“I am really pleased with how these online activities have increased my customer enquiries,” continues Les. “Many of my customers also come from recommendations. It is the greatest praise to be recommended to friends, family and neighbours.
“Marketing and technical support are two of the main factors in a business succeeding, and I couldn’t be happier with the support I’ve received. Steve Welch, TruGreen Network Manager, is always there to offer help and advice. He is with you every step of the way when you start your TruGreen business, and guides you through the technical aspects of providing professional, tailored lawn care to your customers. He advised and supported me through the early stages of my business launch and continues to be there for me now.
“Looking after lawns was always something I was passionate about and it’s great that this is now what I do to make money! I have met some of the most fantastic people who have become my customers. The thrill of transforming a shabby patch of weeds and moss into a thing of beauty which the customer can take pride in is something I never tire of, and now my son has joined the business. Who could be better to help me grow my business and provide a great service for my customers?
“The support available to me as a franchise owner is a key benefit to my business and I would urge anyone who likes the idea of an outdoor business to investigate TruGreen’s proposition further.”
TruGreen is supported by multi-brand franchisor, ServiceMaster, who has more than 50 years’ franchising experience. Further exciting franchise opportunities in the ServiceMaster ‘Family of Brands’ include van, home and office-based, and management franchises across the domestic and commercial sectors.