Major growth at TruGreen with five new franchise owners

The growth of the TruGreen network has been attributed in part to the renewed focus within the business following the recent addition of former Wembley Head Groundsman Steve Welch as Network Manager - together with the launch of striking new TruGreen branding.
"We've worked hard within ServiceMaster over the last few months to refine the TruGreen franchise model," says Steve Welch, "and to ensure that we're offering the most comprehensive support package to both existing and new franchise owners. It's very much a team approach and the combined effort of our sales, marketing and technical support teams is producing some impressive results."
Having recently completed the TruGreen Training Academy, the new franchise owners also had their vehicles wrapped in the new TruGreen livery - and are all ready to get started on spring lawn treatment programmes.
Article published on: 14th Apr 2010
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