Switch on to TVSAS & join one of the fastest growing franchises in the UK
With the switchover set to roll out across the country over the next few years, TVSAS is offering an opportunity set to capitalise on the growing demand for digital. With over 30 franchises sold in the first year and just 45 left, Adam Browning interviews two franchisees from this rapidly expanding network
Providing TV aerial and satellite installation services to domestic and commercial customers across the UK, TVSAS is building its franchise network in an industry that is set to grow 40 per cent a year from 2008. The reason for this is the nationwide switchover from analogue to digital TV set to take place between 2008 and 2012. Within this period all UK homes will have to make sure their aerial and satellite systems are compliant.
'The market opportunity is enormous and a TV is now seen as a necessity in every home, regardless of household income levels,' says co-Founder Phil Wilkins. 'Some people will be able to use their existing TV aerials to receive digital signals, though most will need to have new aerials installed to ensure high reception quality and to receive all the services.'
With more than 4 million homes in the UK not yet ready for digital, TVSAS turned to franchising to complete nationwide coverage and take full advantage of the market. Says co-Founder Nigel Simpson: 'This is an opportunity for business builders who want to create a growing business in this highly exciting field.'
Martin Dallas, TVSAS franchisee for Colchester & Ipswich, reveals: 'With the impending digital switchover, when I heard about TVSAS I thought that it was a golden opportunity. I worked in TV retail, delivering and installing the equipment, so I had a good idea about the industry and could see the potential in the franchise. I'd always liked the idea of running my own business so decided to learn more about TVSAS. I liked what I heard, invested and started a months training at their Reading based head-quarters. The training was perfect for what we needed to know to run the business - as well as the theory we had numerous opportunities to go out with senior engineers and learn on the job in customers' homes.
'I did have some experience in electricals but it's not completely necessary to have this. However, I think an interest in the subject and having a technical mind would be helpful. The business launched six months ago and I've steadily picked up new customers. I advertise locally and potential customers phone the TVSAS call centre, who close the deal. It means someone can answer the phone all day long and enables me to spend more time with customers - it's a great system. There's also masses of support in all aspects of the business - I couldn't ask for more.
'The work is flooding in meaning that there's a lot of potential to develop this business across a larger territory. I'm aiming to expand across East Anglia, take on some employees and build a management business - this will take time but the work itself is fantastic. It's been a very positive step for me, I'd recommend franchising with TVSAS to anyone.'
Robin Neal, TVSAS franchisee for Brighton, explains how his interest and experience drew him towards the TVSAS opportunity. 'I wanted to run my own business and knew that I would be more likely to find success through franchising - I just had to find the right opportunity. I wanted a business in an industry that I was interested in and one that would let me use my experience as a Sky installation engineer and this led me straight to TVSAS.
'The appeal of the business didn't stop here - TVSAS offered a great franchise package. What really sold me was that there was no hard selling involved on my part. Of course, you need to be a people person for this work, but all sales are dealt with through a TVSAS-owned national call centre - this leaves me with the time to focus on the work itself.
'I had some interviews with the Franchise Director, James Taylor and the approach was very friendly and honest. I spoke with other TVSAS franchisees and the more I learned, the more I liked it. Of course, one major contribution in my decision to invest was the oncoming roll out of digital TV. This is a huge opportunity and an amazing time to get involved in this industry - I could see what a boost this would give to my new business.
'Before the launch I had a four-week residential training course, which was brilliant. There was a lot to learn but it was all very relevant to making the most of your business. TVSAS head office spends a huge amount of time and resources procuring local and national contracts for its franchisees, and I am extremely lucky to leave my training course with an immediate start 12 month contract worth more than £250,000 in addition to all the normal income streams. There is so much potential in the business that I am already looking to invest in another territory.'
• Four week residential training course
• Unlimited training days in the field
• National call centre providing all
work for franchisees
• Continuous technical training and
support for all franchisees
• All equipment and tools required
• Company uniforms
• Large exclusive territory
• Three month deposit on a new, fully
branded and fitted Ford Transit
• Full sales and marketing support
from head office
• World class support structure & IT systems
• Initial stock requirements for up to one month
All of the above are accompanied by a fully documented company operations manual.
Territories can be home-based initially as long as you have enough room for your stock requirements. As your franchise expands and you potentially acquire other territories you may find it prudent to seek business premises.
This franchise is an excellent opportunity with very high margins. TVSAS are looking for hard working and self-motivated individuals who are willing to learn from the company's experience.