Groundbreaking survey on franchising releases new findings

Results from the latest and most comprehensive study of franchising in the UK have now been released.

Insight: An Industry Review of Franchising in the UK 2010 is the result of months of research by MBA students of the Business School at the University of East Anglia (UEA) and leading franchise consultants Franchise Development Services (FDS). With discussion and analysis of the historic, present and future trends predicted in the UK franchise market; this report includes the views and opinions of franchisors, franchise owners and specialist franchise banks.

Latest developments and the industry's resilience in the recent economic downturn have motivated FDS to work alongside the UEA to perform thorough market research of the UK franchise industry that would be of interest to people considering franchising, small and medium enterprises, media, government, and the UK economy as a whole.

The survey findings themselves contribute to a stronger understanding of the inner workings of the franchise industry. The findings confirm the industry remains strong and is expected to flourish in the wake of the economy rising out of recession. The results of the study also emphasise that the success of the franchise industry is based on the strength of the relationship between the franchisor and franchise owner.

This work has already been recognised as the most authoritative report on franchising in the UK ever undertaken. Professor Roy Seaman, Managing Director of FDS, comments "The UEA team have produced a comprehensive review of franchising in the UK and identified trends that will be of great value to all established and prospective franchisors. All franchisors purchasing a report will have priority in contributing to the 2011 research as well as receive a complimentary copy."

A summary of some of the highlights and findings:

  • Franchisors on average are receiving up to 40 monthly enquiries of which one to two proceed to buy a franchise.
  • Initial investment costs are funded primarily through the franchise owner's own savings.
  • Most people, who buy a franchise, do so because they want to start their own business and will select a franchise that relates to their previous work experience.
  • 77% of franchises in the UK are indigenous brands.
  • In the future, more franchisors intend to expand their businesses via franchised outlets over company owned outlets.
  • Despite the recession, franchisors achieved and exceeded their turnover targets.
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  • The most successful method of franchise owner recruitment is from franchise related websites and franchise magazines.

Within the report are key analytical models that provide discussion about external forces and key issues that impact on franchise systems. As a result, this study underlines the importance to re-assess current industry performance and seek improvements to further attract investments into this sector.

Published by FDS, the report will be officially launched at the beginning of National Franchise Week on Monday 27th September and will be available at the FDS Stand A180 at The National Franchise Exhibition on 1st & 2nd October 2010.

The selling price for this report is £495.00 + VAT and available in digital and print including free post and packaging.

Please call 01603 620 301 or email to order your copy.