The Irish Franchise Association has named the dates for a brand new franchise event set to take place in Dublin in 2010. The association will host the Ulster Bank Franchise EXPO at Croke Park on Friday 19th and Saturday 20th February, providing a showcase for Irish franchisors and the franchising sector. The Irish Franchise Awards will run in conjunction with the exhibition, recognising excellence in franchising and rewarding outstanding achievements of businesses and individuals in the franchise industry.

"Running the forthcoming Ulster Bank Irish Franchise Association EXPO and Awards will provide the association with the necessary resources to promote franchising to a new level whilst delivering tangible benefits to our membership," said association Chairman David Killeen. "The response from the sector to this initiative has been very favourable. The exhibition provides a cost effective opportunity in the current climate for franchisors to attract and recruit suitable franchise owners."

The exhibition will feature guest speakers, seminars on franchising, exhibitors from the franchise sector and extensive information and advice for individuals interested in the franchise sector from 10am to 6pm each day. The awards will be presented at a formal black-tie awards ceremony in the Hospitality Suite at Croke Park on the Friday evening. Awards categories include 'Franchise of the Year', 'Franchisee of the Year', 'Best Emerging Franchise' and 'Franchise Person of the Year'.

"The importance of providing support to businesses in the current environment cannot be underestimated," said Declan Fitzgerald of award sponsor Ulster Bank. "It is our job to provide solid advice, appropriate financial support and a robust service to franchise owners and indeed to all our business customers. We are delighted to continue our relationship with the Irish Franchise Association. The Expo and Awards provides us with a great opportunity to highlight our support in this sector and also to recognise and reward outstanding entrepreneurs."

Pictured at the launch of the Ulster Bank Irish Franchise Association EXPO: Ulster Bank Business Banking ROI Managing Director Declan Fitzgerald; Ulster Bank Specialist Sectors Senior Manager Orna Stokes; Irish Franchise Association Chairman David Killeen; and Collette Pennick of the streat, winner of Best Emerging Franchise in 2008.

Published: 19 November 2009

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