Franchise Marketing Awards Winners Announced
Recognising the franchise industry’s most effective and dynamic campaigns has long been the main objective of the Franchise Marketing Awards. This year, a host of leading were brands went home happy (and worthy) winners.
Winners of the coveted ‘Best Print Advert’ went to tool distribution franchise, Mac Tools for their marketing creativity. Plug and Play Design took the ‘Best Website’ accolade while Ed’s Garden Maintenance were labelled ‘Highly Comended’ for their overall campaign. Dyno were the eventual winners of the ‘Best Overall Marketing Campaign’ award.
Troy Tappenden (pictured) of Dream Doors, winners of the 2014 Best Online Marketing Campaign, said: “If there was one award we felt we deserved the most, it was this one. “We’ve invested huge sums into online marketing in the last two years, which has helped our franchisees increase sales by 75 per cent.
This award represents Dream Doors’ 7th Franchise Marketing award over the years and they now sit as one of the most successful brands ever to participate in this process.
Other winners include Home Instead Senior Care for their expert PR campaign and Wilkins Chimney Sweep, which won the ‘Best Marketing Support’ award.
Adrian Goodsell, Head of Franchise Sales at Venture Marketing Group, said: “The winners in each category beat very strong competition to earn their trophy as the standard of the campaigns entered was extremely high.
“High quality marketing like this is a major reason why these franchised businesses and their franchisees are increasingly successful, even in the recent economic climate.”