Franchise Exhibitions gain US Certification

The British and International Franchise Exhibition, organised and maintained by Venture Marketing Group (VMG), has been granted Trade Fair Certification by the U.S. Department of Commerce.

London’s Kensington Olympia will play host to the next British and International Franchise Exhibition, which will take place on Friday 14 and Saturday 15 March 2014 and will be the first to operate under the new association.

This certification means that the exhibition will be promoted internationally to American franchise systems looking to enter the UK arts market. The U.S. Department of Commerce will work in partnership with VMG to raise the profile of opportunities within the UK franchise market to U.S. businesses looking to expand.

John Hancock, Managing Director at VMG commented “We are proud to have earned the honour of Trade Fair Certification from the U.S. Commercial Service and are delighted that the CSUK has chosen to recommend The British & International Franchise Exhibition to the US market. This new collaboration confirms The British & International Franchise Exhibition is the UK’s leading international franchise event.

“VMG’s relationship with the US CSUK is part of a wider strategy to develop and grow The British & lnternational Franchise Exhibition. This important development will provide a real benefit to all UK franchisors with the additional well-known US brands attracting more visitors and aspiring franchisees from across the spectrum, including high net worth investors.”