Revive! has announced its first foray into the world of motorsport by sponsoring the Pirtek Racing team in the 2012 British Touring Car Championship (BTCC).
The cosmetic smart repair franchise will have its red and black branding on the car bumper.
Pirtek is racing one of only eight new generation touring cars (NGTC) on the circuit. It's brand new NGTC – spec Honda Civic with a Neal Brown engine, the same as the Honda Works team car, and will be driven by 24-year-old Andrew Jordan.
Hopes are high for Jordan who placed fifth during the recent BTCC media day. His debut BTCC season was in 2008 and he made BTCC history by being the youngest ever driver to qualify on pole position. Last year he had one race win, six podiums and four independent wins driving as an independent under the Pirtek banner.
Mark Llewellyn, Managing Director of Revive!, said: “We've worked hard to drive up the image of cosmetic smart repair within the automotive industry. Quality is the key word for us – we run a very professional network of highly skilled technicians and we wanted to link up with a team that shares our commitment to excellence and striving for the best results. We’re excited about Pirtek’s new generation touring car and are impressed by Andrew Jordan’s enthusiasm and ambition. It's a great opportunity for the Revive! branding to be seen throughout the 2012 season, and we wish Pirtek and Andrew every success.”
Published: 12 April 2012
Back to news