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Spotlight On: Bluebird Care – A franchise that makes a real difference

Bluebird Care is a management franchise. Franchise owners do not necessarily need a background in care – what they do need however, is good people management skills, a passion to want to provide a high quality of care service and an ability to develop a successful business.

Following a successful two-year pilot business, Bluebird Care commenced franchising in 2006 and its growth has been exceptional. The company now has 180 franchised offices across the UK and Ireland and is the largest franchise, by number of locations, in the care sector.

The role of a Bluebird Care franchise owner is to develop and manage the business, which recruits and trains care staff to provide care to customers who want to live at home. A Bluebird Care franchise gives people the help they need to carry on living independently.

Typically, a Bluebird Care franchise opportunity demands an initial investment of between £100,000 and £110,000, including working capital. Franchise owners receive a comprehensive business start-up package including in-depth training and continuing support to assist them in establishing and developing the business.

The obvious attraction to the Bluebird Care franchise opportunity is the projected growth of the care at home sector. The UK has an ageing population, and more of us than ever are opting to maintain our independence. The opportunity, though, is not just providing care to older people as more and more people of all ages are being cared for at home. Bluebird Care also has a number of national contracts with companies such as Bupa Home Healthcare, as they seize new opportunities to grow franchise owners’ businesses.

Bluebird Care is insistent that it does not sell franchises but recruit franchise owners. This concept has meant that Bluebird Care has developed a high quality franchise network with a number of franchise owners now seeing annual turnovers in excess of £2m.

Bluebird Care is at its strongest ever position within the care at home market. It has a large, successful network but is always looking to further its scope as a premium home care provider. If you are in the market for a franchise opportunity, Bluebird Care could be the best way forward for you.