5 years of success for Auditel franchise owner

When Charles Nishikawa (pictured) launched his Auditel business in 2005 his long-term target was to reach a £100,000 turnover. Five years on and Nishikawa has already achieved his aim.

Prior to becoming an Auditel franchise owner, Nishikawa was European Director of a tier-1 automotive components supplier dealing with major vehicle manufacturers. He said: “I was disappointed with my previous employer for various reasons and was looking for a new challenge, particularly in professional services. An executive search firm suggested that I should talk to Auditel. I realised it would be a good way forward to become a consultant and set up my own business. I was also impressed with the ethos and professionalism behind Auditel.”

Nishikawa was able to finance his franchise through a final lump-sum payment from his last employer and his savings. He reported that the training was excellent. He said: “Since Auditel is a professional service, I believe it is essential that the training programme is comprehensive. Any incompetence could give the whole network a bad image and reputation.

“Being well-known and trusted is a help in client acquisition. I have established two specific markets – multi-national corporate and the London hospitality industry, particularly in restaurants. My focus is now signing more clients in the latter sector. There are still 15 more years to go before I retire, and I can’t slow down just yet! I set up my business goal to achieve £100,000 annual turnover and I achieved this in year four. This year I will surely go over £100,000.”

Nishikawa’s advice to potential franchise owners is: “Buying a franchise does not guarantee success. Fundamentally, it all comes down to your hard work. Also there are many different types of franchises so remember that you are buying a ‘business’ and it needs to suit your talents, personality, and aspirations.”

For Nishikawa becoming a franchise owner has been a positive life changing experience, he said: “Auditel really changed my life in two aspects. Professionally, I could fulfil my dream to be in a highly skilled service as a business consultant. Personally, I could dump all the ‘corporate junk’, which I found very traumatic. Now in my 50’s, I have never been so healthy and full of energy. I feel so much happier now!”

Published: 12 October 2010

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