Bluebird Care reports rapid growth

Home care provider franchise Bluebird Care has opened the equivalent of one new office every three weeks over the past year. Two years ago Bluebird Care traded from one office in Petersfield, but it opened 18 new offices in 2008/09 and now has 34 trading across England, Scotland, Wales and Ireland, with the company turnover topping £5 million.

Bluebird Care is optimistic about the forthcoming financial year as it has another 15 offices under development and a further six new franchisees have signed up for a training course later this month. Potentially, each new office recruits between 40 and 50 carers - an average of 800 new jobs a year.

Paul Tarsey, Managing Director of Bluebird Care, says: 'The past financial year has seen rapid but sustainable growth. We place our emphasis on offering value for money, professionalism and good old-fashioned service! The principle of receiving professional care at home is far more cost-effective than selling up and moving into a residential home, which can cost up to £1,000 a week. Staying at home is also the favoured option for the vast majority of older or vulnerable people.

'Looking ahead, we are confident that we are delivering quality services that are tailored to our customers' needs. For example, we have just started an exciting joint initiative with high street pharmacy chain, Boots to help people to take their prescription drugs safely and effectively at home. This is a major milestone in the history of home care and has exciting possibilities for both our own company and Boots. It's a great opportunity to improve our customer service even further.'