Franchisor of the Year Awards 2010 applicants welcome

The British Franchise Association (bfa) is welcoming applications from franchisors for the bfa & HSBC Franchisor of the Year Awards 2010. Organisers of the bfa & HSBC Franchisor of the Year Awards 2010, which is supported by Express Newspapers, is seeking applications from franchisors who have innovated, excelled and thrived under the economic pressure of the last year.

Now celebrating its 21st year, the awards recognise and celebrate the best in ethical franchising. For the award winners, the accolade not only crowns them best in the industry for customers, suppliers and potential franchise owners but also provides a welcome opportunity to motivate staff and franchise owners, recognising their hard work.

2009 Gold Winners, Countrywide Ground Maintenance, said: "It is a magnificent honour to win the bfa Franchisor of the Year Awards. It is also testament to the hard work and dedication of the head office support staff and franchise owners."

Applications are invited for three awards: the bfa & HSBC Franchisor of the Year Award supported by Express Newspapers; the HSBC Franchisee Support Award; and the Express Newspapers Brand Builder of the Year Award.

Cathryn Hayes, Head of Franchising, HSBC, said: "As we move into recovery, now is the time for businesses to ensure they are well placed to survive and thrive. The HSBC Franchisee Support Award celebrates the franchisors that have put solid structures in place to ensure their franchise owners have the best possible chance of success."

Geraldine Haenow, Advertising Group Head, Express Newspapers, said: "Building a successful brand requires many skills yet for franchisors its just one of the jobs they have to fulfil. We're looking to recognise franchisors who have found innovate and effective routes to building and increasing the strength of their brand."

Brian Smart, Director General of the bfa, said: "The bfa & HSBC Franchisor of the Year Award, open to Full Members of the bfa, provides the platform for businesses to truly shine and demonstrate that they are leading the way in franchising best practice. These awards are the industry's widest recognised and most powerful stage to celebrate excellence and inspire the next generation of franchisors and franchise owners."

The deadline for entries is 31 March 2010 and national finalists will be invited for an interview with the judging panel on 29 or 30 April with winners being announced at a gala dinner on 2 June 2010.

bfa members should receive their application forms through the post.