Shadow Chancellor of the Exchequer Alan Johnson praised Caremark when he opened the domiciliary care franchise’s East Riding territory in November.
Caremark (East Riding) has already created 60 jobs and aims to create at least 150 more as it grows.
Johnson, who is MP for West Hull and Hessle, said: “It’s great to create extra jobs, but even greater to have good quality jobs, what Caremark is doing is to ensure it is providing good levels of pay in a sector where it is notorious for low pay and bad conditions.
“If the staff are motivated and happy and content they’ll provide a much better service and providing a high quality service is what Caremark is all about.
“Caremark’s ethos is so good, if you just talk to any of the people who work for them, who’ve been in Adult Social Care all their lives, they’ll say that this is a really good company to work for.”
Caremark (East Riding) uses the Caremark franchise model to provide a range of modern, home-based personal care and support services to older people, as well as to people of all ages and needs.
With no prior experience in care, Caremark (East Riding) franchise owners Graham and Karen Precious have worked in close co-operation with Caremark head office since they launched their territory.
Mrs Precious said: “The introduction of individual, personal budgets is transforming the way care services are delivered and also the range of services, which are available and Caremark is at the forefront of this change.
"This is an exciting time to be involved in the care franchise sector and the people who come to work for us will gain great satisfaction in helping to improve the quality of people's lives.”