Cash & Cheque Express has reported a huge rise in the number of prospective franchise owners wanting to find out more about its ‘pick and mix’ business model since its launch at The National Franchise Exhibition.

As well as details about the brand’s flexible franchise model, potential franchise owners left from Birmingham’s NEC with a bag of sweets as part of the Cash & Cheque Express ‘pick and mix’ promotion.

The Cash & Cheque Express business model enables franchise owners to tailor their own store to suit their individual needs. They can choose from eight core income streams including buying and selling pre-owned goods, pawnbroking, third-party cheque cashing, payday advance, gold buying and Western Union Money Transfer.

Marketing Director of Cash & Cheque Express, Kris Baldwin said: “As a result of our increased marketing activity, Cash & Cheque Express is confident that by spring 2011, we will have opened another four franchise stores. This follows the official opening of Cash & Cheque Express Coventry by The Right Worshipful the Lord Mayor of the City of Coventry in October.”

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