The gadget lovers dream franchise

Eager to progress from his small printing business, Safwan Adam found the proven and profitable opportunity he had been looking for with second-hand entertainment franchise CeX

After finishing his studies in Aeronautical Engineering, Safwan Adam ran a small printing firm. Keen to advance, he researched business avenues that would offer him healthier profits, a support structure and excitement. Having thoroughly investigated the franchise industry and the benefits it had to offer, Safwan came across a second-hand entertainment franchise that specialised in the buying, selling and trading of electrical games and gadgets.

“The business model and the support that CeX provides through its Franchise Managers, Operations Managers and transfers, is unique and makes the business stand out from the other franchise opportunities,” explains Safwan.

To prepare him for the launch of his Lewisham-based store, Safwan received comprehensive initial training, hands-on experience and dedicated ongoing support.

“I had been training for months prior to my opening, in different stores, corporate and franchise,” says Safwan. “I also went to training sessions at the CeX training centre in Coventry.

“The support I received from my Franchise Manager was priceless,” he continues: “he made everything much easier.”

The CeX franchise package includes initial training, store location identification, store design and stock selection. Once up and running, franchise owners receive ongoing training and procedure updates together with expert advice on further stock selection, testing, marketing, loss prevention and pricing updates via CeX’s bespoke EPOS system that has been specially designed over 20 years for buying and selling.

CeX encourages its franchise owners to follow their own initiative and take full control of their business and futures, but if at any time franchise owners come against any challenges, the CeX support team is only ever a phone call away.

“If I come against any challenges they are overcome easily due to the excellent support provided. CeX is ready to listen regardless of you having no stores and just about to come on board or having multiple stores.”

His Lewisham store may have only opened its doors a couple of months ago but Safwan already has ambitious plans for the future of his retail portfolio and is enjoying the benefits of being part of a franchise network.

“Becoming a franchise owner has allowed me to have a whole new insight into retail,” reveals Safwan. “It’s allowed me to be part of a major company.

“Without a doubt I would do it again, not only for the financial benefits but also for the experience and support.”