Alex King, Group Marketing Manager 'We have found over the years people often confuse us with a franchise, therefore we felt it was important to review how we are presented to the market through our corporate identity and overall branding strategy. We are not a franchise, we are accountants for franchisees and franchisors and wish to be perceived as such.'

King continues 'After completing in-house market research which included speaking with opinion leaders within the industry, we believe that our brand is one of the strongest out there with regards to being leading service providers to the franchise industry, and we were reluctant to make any major amendments to the core components'.

The major changes consist of replacement of the tag line to 'bfa affiliated accountants'. 'Being affiliate members of the UK's foremost franchise association, we felt it was important to portray this in our messaging.' Says King.

Over the coming months Franaccounts will be updating their website and corporate and promotional literature to reflect the changes in their messaging.

Franaccounts are specialist franchise accountants and are one of many, service divisions, within the ALB Group of companies. The current directors of ALB Accountancy Limited established the Horsham based company in 1997. Today, the company is one of the foremost and largest independent accounting firms who are providing accountancy services to the franchise industry, in the UK.

The company is an affiliated accountant and professional advisors of the British Franchise Association and many of the franchise organisations it works with, automatically recommend their franchisees to use FranAccounts services.

Published: 15 June 2006

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