Debenhams grants franchise in Vietnam

"Vietnam's economic growth over the last decades has enhanced the development of modern, high standard shopping," said Debenhams International Director Francis McAulley. "Our partner Viet Thai International is a prestigious and experienced company in retailing and distributing premium brands and we are glad to cooperate with the firm to bring Debenhams to HCMC."
While Debenhams owns its 155 stores in the UK and Ireland, the retailer has achieved the opening of 50 international units across 17 countries via franchising. VTI is also opening Vietnam's first Hard Rock Café under a franchise agreement and owns a 60-outlet coffee shop chain in the country.
"Debenhams will bring a world-class shopping experience to HCMC at Kumho Asiana Plaza," added the Head of VTI's Consumer Lifestyle Division Julie Larochelle. "We want to offer local consumers a European experience."
Article published on: 21st Dec 2009
Request more information:
Please complete the short form below to login or register with The Franchise Magazine. This form will register your details with The Franchise Magazine. If you have already registered, just enter your details below and we will log you in.
Please note that we do not recommend or endorse any opportunity featured on this site and suggest that you seek independent financial advice before investing in any franchise or business opportunity.






















