Domino's Pizza franchise owners will soon sell its new Reggae Reggae pizza that the company has partnered with Levi Roots to launch.

Roots became famous when he featured on Dragon Den with his Reggae Reggae sauce. The pizza he has launched with Domino’s Pizza creates a taste of the Caribbean with roast chicken, tomatoes, green peppers, pineapple and 100 per cent mozzarella cheese. A vegetarian version of the pizza is available with sweetcorn and it can also be purchased as one of Domino’s oven-baked subs.

Domino’s Pizza franchise owners will be able to sell the Raggae Raggae pizza from Monday 11 April, when it is officially launched.

Roots said: “It’s fantastic to be working with Domino’s to launch this mouth-watering new pizza. With Domino’s fresh toppings and my Reggae Reggae sauce, it’s a partnership made in the Caribbean. I’m famed for putting music into food and this pizza will really bring out the reggae reggae in you.”

Simon Wallis, Sales and Marketing Director of Domino’s said: “We’re really excited about the Reggae and Levi’s larger than life, vibrant personality behind it, we’re sure it is going to be well received by both pizza lovers and Reggae Reggae sauce fans alike.”

Published: 6 April 2011

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