Coffee specialist Esquires seeks new franchise owners
With an opportunity tailor-made to fit the franchise owner, 2015 is the perfect year for the coffee enthusiast to become an owner of this ambitious and expanding brand.
Esquires Coffee is a rapidly growing global premium coffee house chain, operating in 11 countries worldwide. The brand has plans to be operating 800 stores globally by 2020, 200 of which will be in the UK. Esquires is actively looking for single, multi and Master Franchise partners to help them grow their brand.
Esquires is looking for franchise partners who share their vision, and are seeking to recruit people who wish to benefit from their tried and tested business model. Esquires has grown into a global franchise success story since its conception in Vancouver, Canada, in 1993. The key to its success is down to their unique business model and localised approach to each and every market they enter. Esquires is all about embracing the independent spirit, enthusiasm and worth ethic of a franchise operator. Esquires is also about having a sense of community and delivering an experience that is at all times personalised with local care and character.
Esquires provides a tailor-made solution for each franchise owner’s needs; including full training, assistance with site selection and procurement, lease negotiation, store design, marketing, recruitment and staff training; as well as ongoing support. The head office team meet regularly to review KPIs and to perform health checks on the business.
Esquires has also worked hard to build solid franchise finance partnerships with RBS, NatWest and HSBC, as well as forming great alliances with Franchise Finance, the bfa and some of the country’s top commercial leasing specialists. As an Esquires franchise owner, you can be assured that you’re in good hands.
Investment in an Esquires Coffee franchise is between £150,000-£265,000, dependent on location and size. Single sites carry a Franchise Owner Fee of £19,500, while multi-store investors can expect to pay a fee of £12,500 for subsequent sites.
Along with Esquires’ plans for growth, they also have the vision of becoming the world’s leading organic and Fairtrade coffee retailer. The brand was recently ranked as the second most ethical coffee chain in the UK, by the Ethical Consumer magazine. Esquires beat out leading industry rivals, based on their environmental policies, (lack of) tax avoidance and treatment of staff and suppliers.
Esquires is also going through a nationwide rebrand of their existing network of 25 UK stores. This will feature a more contemporary and stylish new look, which reflects the brand’s progressive thinking attitude. Esquires wants to create a premium, non-corporate café environment where their customers can relax with friends and family, conduct business meetings or work on a project with the stores complimentary free Wi-Fi.
Esquires’ rebranded stores are designed with the local community and environment in mind, elements of which are reflected in the in-store artwork. Recently rebranded stores in Durham city centre and Stevenage have benefitted from a tremendous increase in sales.