Why an Esquires coffee franchise is a great investment in 2015
After major developments in 2014, including the opening of its 20th Chinese store, the premium coffee franchise is ready to expand both in the UK and abroad, while improving its range of quality products.
Last year was one of Esquires Coffee’s most successful years to date. In 2014, the global, premium coffee house chain opened its 20th store in China, signed up a Master Franchisee in Cyprus and finalised the deal on a master franchise license for Indonesia, which will see the brand open 40 new stores. In the UK, Esquires began the first stage of its nationwide re-brand with its Durham store, which has experienced phenomenal week on week sales growth since it re-opened in October 2014.
Esquires Coffee, which operates not only in the UK and Ireland, but also in New Zealand, Australia, Canada, the Middle East and China, is getting ready for its biggest year of growth to date. The brand is planning to add another 18 stores to its existing 25 by the end of 2015, solidifying the brand’s place in the UK premium coffee house market. Along with plans for growth in the UK, new global territories are being signed up on a regular basis. Esquires is certainly looking to capitalise on its recent success in 2015.
Along with plans for growth and the national re-brand, Esquires is also working on improving its food offering to feature a more premium artisan range of sandwiches, salads and hot food. Managing Director and Co-Founder, Doug Williamson says: “At Esquires we strive to offer the very best beverage and food offering on the market. We are constantly evaluating our product range to ensure we have the best quality and choice for our customers. We also value the importance of localisation and giving back to the community; we encourage our franchise owners to personalise their product offering through sourcing great quality products from local suppliers where they can.” This all links up with Esquires ethos of being a community coffee chain that gives back however it can.
As an Esquires Coffee franchise owner, you will benefit from a full turnkey package. Investment in the UK is £150-£265K dependent on the size and location of your coffee house. Esquires is currently looking for single, multi-store and master license partnerships. The franchise fee for single sites is £19,500, whereas multi-store investors will pay £12,500 for following sites. Esquires help franchise owners locate suitable and viable locations, through the strong relationships it has built up with commercial property agents over the years.
It is then able to use its experience and expertise to negotiate leases and contributions from landlords. Once your location is decided upon Esquires is there to help you every step of the way. Franchise owners receive comprehensive training, benefit from bespoke store design, marketing, recruitment and continuous ongoing support and training. The team of dedicated professionals manage all supply relations, new product development and price negotiations, as well as developing, managing and implementing marketing and promotion.
Esquires Coffee is looking for franchise owners with a strong business acumen, who most importantly enjoy working in a forward-facing industry. Personality is key in the coffee shop industry, Esquires is able to teach you everything else. If you are willing and committed to following the Esquires tried and tested franchise concept, with a deep knowledge of your local market and have a hands-on approach to running a business, you have a great shot at becoming a successful leader in the thriving coffee industry.