Keen to build on its success after awarding its 50th franchise, Greensleeves is actively looking to recruit franchise owners for territories across the UK.
The company, which provides a residential lawn treatment service, provides each new franchise owner with an allocated geographical area that holds a potential client base of at least 80,000 customers. Franchise owners are provided with a full equipment package, which includes machinery, stock and signage. In addition they are also supported by an individually tailored marketing launch worth £7,000 which can include leaflet distribution, adverts and a website among other initiatives. It is not necessary to have a background in the lawn care industry as all franchise owners are provided with full training, not only in the actual treatment processes but also in business and financial planning, marketing and accounting to ensure that they are fully equipped to run their business.
David Truby, Managing Director of Greensleeves, said: “We understand that investing in a franchise and running your own business can be a bit daunting at first and that is why we are on hand at every stage of the process to ensure that our franchise owners feel fully supported, trained and confident in running their businesses.”
David Mason of Newark, Lincolnshire recently helped Greenseleeves to achieve its landmark in franchise recruitment by becoming its 50th franchise owner. Prior to joining Greensleeves Mason worked as Head of National Accounts for an entertainment wholesaler and distributor. After 12 years of hard work he found himself in a tough declining market, which required him to work away from his wife and young daughter for most of the week; so he decided to make his dream of running his own business a reality. Mason began the search to find a franchise that fulfilled his key criteria but this proved a difficult task until a colleague introduced him to Greensleeves.
Mason said: “When I looked into the type of business I wanted to build, lawn care and Greensleeves stood out. The key points required of any business I invested in were a growth market, a regular and growing local customer base, with a small but regular invoice value. I was looking for a sustainable expanding business that would also become an asset in the future. Strong core business values, ethics, and ongoing support to the business and its franchise owners were extremely important to me. I believed I found this with Greensleeves.”
After only five weeks in business Mason has got off to a flying start with 70 customers. Despite the fact that he has not been trading for long, Mason has clear plans for the future. He said: “In three years I see myself with multiple vans serving a customer base of at least 1,000 and of course a very satisfactory income. My wife says I will also be like a new man with all the exercise I am getting – better than a gym membership.”
Published: 20 May 2011
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