Mobalpa appoints external consultancy

French kitchen manufacturer Mobalpa has appointed an external PR team to help drive awareness of its kitchen ranges and franchise concept in the UK.

UK Franchise Director, Cyril Raberin has awarded Yorkshire-based Approach PR the contract to handle its national consumer and regional communications for 2014.

“Our UK business model now demands an experienced and pro-active communications plan and Approach PR demonstrated exceptional industry knowledge and the right depth of PR expertise to deliver that for us in 2014,” Raberin explained.

“This is a significant year for Mobalpa as we develop our franchise offering and communicate our most exciting ranges yet. We are delighted to be working with an award-winning PR team and look forward to the results they will bring to our business.”

Approach PR is a six-strong team of multi-award winning PR consultants with over 13 years of expertise in the consumer and interiors sector. Managing Director Suzanne Johns added: “Mobalpa is a perfect fit for our specialist interiors team and we’re incredibly excited to be working on a retained basis for this international brand.”