The Subway chain gets physical with Fitness First

The SUBWAY chain, the world's largest sandwich chain, and Fitness First, the world's largest health club group, have agreed a strategic partnership across the UK and Ireland to encourage people to eat better and lead more active lifestyles...

Fitness First is supporting the SUBWAY chain's new low fat 'Lite Lunch' offering by giving every customer that buys a Lite Lunch, a FREE 5 DAY guest membership for two to any of their 170 Fitness First clubs around the UK.

The Lite Lunch offer is any 6' Sub from the '8 Subs with 6g of fat or less' range with a lite drink OR lite side for just £2.99. The SUBWAY chain is committed to offering its customers choice and both organisation's understand the need for a holistic approach to health and wellbeing - such as nutrition and diet, lifestyle and image, and fitness and exercise.

Paul Reynish, European Marketing Director for the SUBWAY chain, said: 'It is not just what you put into your body that helps you achieve better health and wellbeing but also the everyday choices you take in life. The partnership with Fitness First reflects consumers' focus on health and wellbeing and provides them with both an incentive and choice - allowing them to take Fresh Steps to a lifestyle change for the better.'

Teresa Male, Strategic Acquisition Manager for Fitness First, said: "This partnership was a natural choice for Fitness First. The SUBWAY chain is empowering people to make better food choices, just as Fitness First is empowering people to make better lifestyle choices. Health and wellbeing is high on many people's agendas and our two offerings complemented each other."

In the UK and Ireland, the SUBWAY chain has now opened over 950 stores and has more locations than KFC, Pizza Hut and Burger King. Its expansion is continuing at a phenomenal rate with an average of more than 20 new stores opening every month throughout 2006. The chain plans to open another 1,050 stores in the region by 2010, resulting in massive job creation and monetary investment.