The wrapping of the cars was done by Totally Dynamic London franchisee Scott Coleman and his team. The four different designs were individually named as You go around me, Love is Love, dark dark dark, and I told you not to.

'We were really excited to have the chance to work on this project - particularly as we were bringing to life Tracy Emin's designs, and also due to the fact that we had an exclusive sneak preview of the brilliant new Fiat 500,' says Scott Coleman, Totally Dynamic franchisee.

One of the cars in the fleet was auctioned off at the Contemporary Art Auction at Phillips de Pury in Victoria and sold for £42,000, the proceeds of which will go to Emin's chosen charity PEAS and will raise money for a school in Uganda.

Tracy Emin adds: 'I really enjoyed working on the Fiat 500, which I refer to as the 'mouse car'. It was tempting to make them even more super-cute, but instead decided to give them an edge.'

Published: 22 January 2008

Back to news