'We have invested millions in our brands so were looking for people that not only excelled in sales but, more importantly, individuals who would share our passion for our brand values and positioning within the market,' says Rosslynn Law, Operations Director at Whyte and Mackay. 'Pareto Law offered a bespoke solution, with ready-made high calibre and highly trained sales people.'

Jonathan Fitchew, joint Managing Director of Pareto Law, adds: 'The Pareto Law approach is designed to provide businesses with a highly effective sales recruitment solution through the selection of the top graduates. We have worked hard to build a strong understanding of the requirements of Whyte and Mackay, and this has enabled us to design a selection, assessment and training process that provides graduates with the skills to grow and develop with the company.'

Published: 4 June 2007

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