The Wendy’s Company is set to open 25 restaurants in Georgia and the Republic of Azerbaijan over the next 10 years through a franchise agreement with The Wissol Group.

The Wissol Group is one of the largest companies in Georgia and it is expected to open its first Wendy’s location in Tbilisi next year.

Darrell van Ligten, President, International, at The Wendy’s Company, said: “Georgia is a dynamic market with long-term growth potential for the Wendy’s brand, and it plays an important role in our continued expansion in Eastern Europe. We’re privileged to have the opportunity to team with a strong, highly capable organisation like The Wissol Group, which shares our passion for quality and exceptional customer service.”

Dr. Samson Pkhakadze, President at The Wissol Group, added: “We are very proud to bring Wendy’s to the Georgia market, where we will focus our development efforts over the next several years. Wendy’s has a well-established global brand image and standardised business practices that will be immediately attractive to Georgian customers. We are also excited that, through Wendy’s, The Wissol Group, will bring additional jobs to our local economy.”

Published: 16 April 2012

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