The Philippines will see 44 new Wendy’s restaurants open across the country as part of a franchise deal between Wendy’s/Arby’s Group Inc and Wenphil Corporation.
A Wendy’s franchise owner since 1983, Wenphil has a lot of experience in franchising the brand and through the agreement the company will expand outside of Metro Manila into other cities and regions in the Philippines through sub-franchising. The addition of 44 new locations will bring the total number of Wendy’s restaurants in the Philippines to 75.
Elizabeth Pardo-Orbeta, Chairman of Wenphil Corporation, said: “We’re delighted to renew our franchise relationship with Wendy’s and we’re excited about the opportunity to further expand our business in the Philippine market through innovative use of sub-franchising.”
Wendy's is a burger restaurant chain and the signing of the Philippine agreement is part of Wendy’s/Arby’s Group plan to expand the brand outside of North America.
Published: 17 March 2011
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