RedVeg, which has established restaurants in London's Soho and Brighton, has refined and tested a very successful vegetarian fast food concept since its was established in 2002.

A casual dining restaurant and takeaway suited to high density urban locations and tourist areas, RedVeg has attracted favourable reviews from Time Out, Hardens Restaurant Guide and comedian and writer Ben Elton.

'Business is booming for the RedVeg restaurants in London and Brighton and we know of no reason why franchisees' businesses shouldn't share in that success,' RedVeg co-founder Mark Burrage tells us. 'RedVeg is a vegetarian fast food operation offering an exciting mix of western and eastern influences catering for all tastes. We are now sufficiently confident in our image, product and customer base that we know it is time for RedVeg to step up and fill an enormous gap in the marketplace.'

Due to the company's desire to expand quickly, a full turnkey franchise package has been developed with the help of Franchise Development Services consultant Paul Hague, who comments:
'This is the most exciting food concept we have seen in years.'

Continues Mark: 'We know that the 50s image of fast food is over, and everything points to a new direction. We have identified that path and believe that RedVeg has a unique mix of experience and freshness that makes it the most exciting business opportunity for decades. Our current level of sales and overall customer loyalty underline this.

'We want to expand the RedVeg concept quickly - it is essential to seize the initiative now to be powerful enough to establish the RedVeg brand throughout the UK. The competition cannot change their product, image or ideals and thus cannot catch us.

'We are looking to develop franchise partnerships with like-minded, ambitious, but most of all ethical people who understand that business and ideals are not exclusive - they are synergies.'

Published: 11 October 2005

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