If joining a growth market is something that interests you then the retail mobility market is one of the fastest growing sectors in the economy.
The reasons are not hard to find. The so-called ‘grey pound’ has never been more evident. There are more people aged over 65 than ever before and people are living longer. Many of this group of people are from the ‘baby-boomer’ generation who have assets such as property and generous final salary pensions. As the population ages more and more people will require the goods and services that a mobility retailer like Ableworld offers: things like mobility scooters, specialist furniture, and stairlifts. Ableworld is the only bfa-registered mobility retailer offering a franchise package. Started in 2001 the group has expanded steadily so that now there are 24 outlets across the country. It is looking to add to this number this year, as it moves towards a target of 60-70 stores by 2019. The Ableworld franchise package is attractive. Included in the initial franchise is a very generous launch programme, six weeks training and support on all areas of the retail operation such as marketing, merchandising, buying, and accounting. Ableworld also gives advice on selecting the right property and help with negotiation of the lease. The management fees are lower than average and on-going support is excellent with franchise support managers who have many years’ experience of both retail and franchising. In addition to the hard facts there is also the great sense of job satisfaction franchise owners get from helping those people for whom the products make such a difference to their lives. With over three quarters of a million people turning 65 this year the market is growing. With 24 stores nationwide, Ableworld is growing. The Ableworld franchise opportunity is there if growth is an important factor in deciding which franchise to invest in.
Published: 23 January 2015
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