International market research franchise Ayton Global Research's CEO Sue Ayton was recently invited to participate in the launch of one of her clients' new products. Detox inch-loss home body wrap LA Looks had been tested by AGR in a series of trials to ascertain it efficacy and also substantiate its long term claims.

AGR proved that the LA Looks Home Detox Body Wrap delivered instant inch loss, with over 85 per cent of respondents experiencing instant loss within one hour. The trial also confirmed that over 98 per cent of respondents surveyed on a specific body area maintained or increased inch loss over a 21 day period.

"Normally I am very much my clients' secret persuader but was delighted to be part of the launch, although being in a room full of over 200 health and beauty journalists was slightly daunting," commented Sue. "Talking to the journalists during the event was nevertheless very rewarding as they clearly liked the approach to our trials and the quality of the data that the trial produced. Several of them even offered to become volunteers for future trials which was very gratifying."

Published: 31 July 2009

Back to news