Founded in 2002, Anytime Fitness is the world’s fastest-growing gym franchise, with nearly 3,000 gyms serving more than 2.5 million members across five continents. Having exhibited at The Franchise Exhibitions for three years and seen huge success, the gym brand is using the 2015 exhibitions as its main strategy for recruiting franchise owners.
Karl Dietrich, Business Development Director at Anytime Fitness, commented on the exciting new sponsorship: “Due to our incredible growth over the last two years, we are in a position to let everyone know Anytime Fitness is becoming the fitness franchise brand of choice. The exhibitions have been key for us to gain momentum and brand recognition in the UK market,” he said.
Now in their 20th year, The Franchise Exhibitions are amongst the UK’s leading and most respected franchise events. Bringing together UK and globally recognised brands under one roof, they remain the only franchise event to be recognised and accredited by the British Franchise Association (bfa). This accreditation has not only established the exhibitions as amongst the most creditable and respected events in the industry, but also ensured that guests feel sale in the knowledge that all exhibitors have been thoroughly checked and tested against the bfa’s strict ethical guidelines.
Planning to open a further 50 clubs in 2015, Dietrich comments on the significance of The Franchise Exhibitions: “They are so important in the UK. The franchise market here is different to other countries, and it is important for potential franchise owners to meet and get to know the brand before committing to further discussion.”
The upcoming British & International Franchise Exhibition offers a unique opportunity for anyone looking to run their own business, to meet with Anytime Fitness and other top international brands. The two-day exhibition will showcase a broad spectrum of industry sectors from well-known brands including McDonald’s, Mac Tools, BoConcept, Select Appointments and Taco Bell.
Also on offer are a variety of free international focused seminars, workshops and panel discussions which offer invaluable advice and insight on international franchising and the challenges of running your own business.
Adrian Goodsell, Director of Franchise Sales at Venture Marketing Group commented: “Having a globally recognised brand such as Anytime Fitness sponsor the 2015 exhibitions is testament to the event’s credibility within the industry. The Franchise Exhibitions give aspiring business owners the unique opportunity to speak to some of the world’s most successful and well-known brands.”
The British & International Franchise Exhibition will be held at London Olympia on 13 & 14 March. Admission on the door is up to £10; however visitors can gain free entry by registering online at by filling in the form below and entering the promotional code ANY1.
Published: 13 March 2015
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