Auntie Anne’s has topped The Franchise Research Institute’s list of 25 World-Class Franchises for 2012.
The Institute compiled its list based upon independent, third party research conducted with the companies’ franchise owners. During the process it contacts every franchise owner, guaranteeing confidentiality.
Jeff Johnson, founder of The Franchise Research Institute/FranSurvey, stated: “There are a number of ‘Best Franchise’ lists published each year, but we recognise excellence by asking current franchise owners to rate their experience as franchise owners, using solid, scientific research methodology.
“The confidentiality of franchise owners responses is critical, because franchise owners are reluctant to say anything negative if they can be identified. Confidentiality reduces bias and ‘false positive’ responses.”
To be named in the top 25, companies had to receive high scores in areas such as opening support, communication between franchisor and franchise owners, initial and ongoing training, product/service quality, and a dedication to overall company excellence.
Johnson added: “A company can provide a terrific product or service, which is well-received by the public, and franchise owners can still fail. World-class franchising requires a focus on franchise owner success, which in turn supports the success of the brand.”
The Institute’s top 25 franchises are:
- Auntie Anne's
- BrightStar Care
- Children's Lighthouse Learning Centers
- City Wide Maintenance
- CMIT Solutions
- ComForcare Senior Services
- Comfort Keepers
- Compound Profit
- Express Employment Professionals
- Express Oil
- Fast Signs
- Goddard School
- The Interface Financial Group
- Liquid Capital
- Money Mailer
- Mosquito Squad
- Speedpro Imaging
- Spherion Staffing Services
- Spring-Green Lawn Care
Published: 29 February 2012
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