Ayton Global Research (AGR) has strengthened its brand within the market research industry with its CEO being asked to attend the launch of a product it tested. Sue Ayton, CEO of AGR, was invited by LA Looks to the launch of its detox inch loss home body wrap, which had been tested by AGR in a series of trials to ascertain its efficacy and also to substantiate its long term claims.

The research conducted by AGR proved that the LA Looks Home Detox Body Wrap delivered instant inch loss, with over 85 per cent of respondents experiencing instant loss within one hour. The trial also confirmed that over 98 per cent of respondents surveyed on a specific body area maintained or increased inch loss over a 21 day period.

Sue said: 'Normally I am very much my clients' secret persuader but was delighted to be part of the launch, although being in a room full of over 200 health and beauty journalists was slightly daunting. Talking to the journalists during the event was nevertheless very rewarding as they clearly liked the approach to our trials and the quality of the data that the trial produced. Several of them even offered to become volunteers for future trials which was very gratifying.'

Published: 6 July 2009

Back to news