Ayton Global Research's Central Eastern Europe franchise got off to a strong start in building its base of volunteers willing to be surveyed on consumer preferences. The company, which facilitates consumer trials for manufacturer and retailer clients, anticipated having over 1,000 participants registered by Christmas.

The UK franchise granted a franchise covering Croatia, Serbia, Slovenia and Slovakia to Davor Dubokovic earlier in 2009 the focus is on developing the Croatian market. Davor has already presented the consumer trial service to one of Croatia's largest businesses, with more than 30 companies within its group, at its head office in Zagreb.Ayton Global Research has begun recruitment of volunteers in China in expectation of rolling out a pilot franchise in the country in 2010.

Published: 27 January 2010

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