Barking Mad, which provides a home from home pet care service franchise, is set to expand its concept in the USA.
Last year the company launched its International Partnership Programme, which was set up to make it easier to export its brand into the US market. Now that training and research is complete the system in the US is open for business. Lee Dancy, Managing Director and founder of Barking Mad, said: “We are thrilled to announce what is a fantastic deal for all concerned and promotes our company to a whole new level. We haven’t sold a Master License, nor have we sold our trading name, our arrangements is simply based upon providing our know how so they can fast track to launch, trading under a different name.”
The company states that the nature of this deal is clearly different from a typical Master Franchise agreement, as it involves no ongoing fees and offers more flexibility with partners able to select a business name appropriate to their country and have the ability to adapt the systems to meet local market demands.
Jack and Taffy Miltz, who live in Philadelphia first heard about the Barking Mad concept from friends living in Somerset, have already approached the company and are keen to replicate the business in the US. They said: “We became intrigued with the Barking Mad business model, after hearing a friend’s story of how they had used a traditional kennel for their Westie Rocky, only to find upon their return, Rocky was distraught over three weeks. Our friends used Barking Mad for their next holiday and were delighted with their experience. Researching similar businesses to Barking Mad in the USA, we quickly realised there was a void in the marketplace. Upon contacting Lee at Barking Mad, we realised that she provided the level of professional service and operations that pet lovers in the USA are looking for. The staff and training programme at Barking Mad has exceeded our expectations and will serve as a strong foundation as we grow our business.”
Barking Mad has had a presence in Cyprus for a number of years and has had several other serious proposals from different countries. According to the company it has experienced year-on-year growth and provides its service to over 10,000 dogs every year.
Dancy said: “In line with our international business expansion plans, this is a great step towards meeting pet care needs of dog owners around the world.”
Published: 12 September 2011
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