By the end of this year, Beauty Call Ltd is aiming to add seven franchise owners to its nationwide network.
The hair and makeup artist company currently has 15 franchise owners operating in the UK, who during 2011 completed 928 jobs between them, 73 per cent of them being weddings. As well as this Beauty Call Ltd was named as a finalist in the 2012 Wedding Industry Awards.
According to the company, the Beauty Call website processes approximately 300 wedding and event enquires each month. Enquires can be as last minute as the next day and as far in advance as 2014.
These enquiries are passed onto the franchise owner looking after the area where the job is taking place. The franchise owner can then choose to either do the job themselves or sub-contract it out to one of the freelance artists on the Beauty Call books.
The head office team is pushing forward with its national marketing plan and aims to achieve top ranking on Google organic listings, as well as running Google Ad Words campaigns targeting the franchised postcodes and placing adverts and editorial in national wedding magazine, such as Wedding Ideas and Perfect Wedding.
In addition to head office marketing support, franchise owners are expected to develop their own local marketing plan – building links with wedding venues, bridal shops and photographers, placing adverts in local directories and magazines, and attending wedding fairs to pick up new business enquiries.
Beauty Call Ltd is looking for franchise owners to fill territories across the UK and is particularly keen to fill postcodes in and around the Midlands, East Anglia, South Wales and the South West.
Franchise owner candidates will ideally be professionally trained hair and makeup artists, who want to focus on the bridal market in their local area. The company wants to hear from people who are ultimately looking to build a part-time hair and makeup business that can give them financial stability and freedom to pick and choose their work, and allow them to continue with other projects at the same time.
Published: 2 March 2012
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