The international expansion already began with units in development in Saudi Arabia, Doha and Kuwait. The Dubai expansion is a key component to the franchise’s growth strategy.

James Walker, Chief Development Officer of Beef ‘O’ Brady’s has already spoke of the company scouting business savvy investors and Master Franchisees in Dubai.

Walker said: “From the food to the atmosphere, Beef ‘O’ Brady’s boasts universal appeal, and that's why we’re confident the brand will receive a glowing ovation in Dubai once we identify an appropriate franchise partner. Beef ‘O’ Brady’s business model and unit level economics make the franchise opportunity attractive and practical for investors looking for a multi-store development within one market.”

Walker continued: “Demand in the Middle East is huge. One of the things we did that was very unique is we created a menu that is very much a Beef ‘O’ Brady’s menu, but most of the items are sourced locally. Only 10 items, which are our proprietary sauces, are coming from the U.S.”

Published: 28 June 2013

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