Bookkeeping and financial management franchise The Local Bookkeeper is now trading under the parent brand of The Financial Management Centre (TFMC) to increase franchise owner sales and resale prices.

As well as encompassing The Local Bookkeeper brand, TFMC also includes The Local Accounts Department and the soon to be launched brand of The Online Bookkeeper.

With all three brands under one parent company it will allow better management in all marketing and communications, which will help increase franchise owners' rate of client acquisition, as well as enabling them to be better positioned to facilitate future growth, enabling them to gain a higher resale value and charge a premium price for their services. Additionally, with TFMC as a parent company the brands will each have a more competitive stance in the market, offering services to all sizes of organisation.

TFMC is promoted purely as a parent brand and not a service itself. TFMC will offer the services of The Online Bookkeeper, The Local Bookkeeper, and The Local Accounts Department to all businesses from start-ups to PLCs. It aims to be a leading national financial management consultancy for the UK.

Louise Lloyd, The Local Bookkeeper franchise owner, said: "TFMC is a great addition to the franchise proposition which will enable us to market the full range of services we offer to SMEs far more effectively. By having three different brands we can target specific types and sizes of businesses, ensuring that the solution we deliver is the most relevant to them at the current time, while being able to adapt with their businesses as they may change and grow in the future. This is not only a great service to offer existing and potential clients, but also puts us in front of the competition by having three professional brands, while also retaining the ability to deliver a truly local service."

Phil Gaffer, TFMC Recruitment Manager, explained: "I anticipate an increase to our already high volumes of interest for our franchise opportunity following the introduction of our parent brand The Financial Management Centre. I speak with financial professionals every day who are excited by the change and can see the true benefits of how TFMC can add value to their business. One thing I can be certain of is that I am in for a busy time over the coming months helping people to realise their dream of running their own financial management consultancy."

Published: 25 August 2010

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