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Causing a media frenzy when they launched in late 2013, Dum Dum are now both a doughnut and food institution in the UK. With successful East London based outlets in Brick Lane, Box Park, Old Street and Westfield Stratford City, the brand are now also the only doughnut brand in Harrods. Dum Dum will be opening their first international outlet in Dubai by the end of ’15 with another nine UAE stores planned over the next five years.

Dum Dum Doughnuts are the world’s first artisan baked doughnut / croissant doughnut brand. Made with only natural ingredients and yet uncompromising on irresistible deliciousness, Dum Dum offer beautifully baked (not fried) and handmade doughnuts to a growing legion of loyal of fans across the UK. Doughnut flavours include Crême Brûlée, Toffee Apple, Almond Cream & Pistachio and the ‘Zebra’. The Zebra, containing chocolate buttercream and ganache is now famous in its own right and is the daily top-seller in all outlets. Dum Dum also offer the FroDough – ice-cream doughnuts which are proving a huge hit! Dum Dum Doughnuts use the very best in cooking technology to control ingredients rather than the method of simply floating product in oil.


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