A franchise agreement between Burger Fuel Worldwide and Al Khayyat Investments will lead to 15 Burger Fuel restaurants opening in the UAE over the next five years.
Burger Fuel is a New Zealand-based gourmet burger chain that aims to use the best possible ingredients. To ensure that its UAE restaurants retain its product integrity all its organic ingredients will be shipped from New Zealand. In addition to this the UAE Burger Fuel restaurants will provide halal meat, as well as the company’s in house sauces and proprietary recipes.
Burger Fuel Worldwide’s Managing Director, International Markets Chris Mason, said: “We are extremely excited to have opened our first Burger Fuel store in the UAE in cooperation with Al Khayyat Investments. Dubai is a multicultural city with people of more than 100 nationalities living in harmony. The UAE market carries a lot of potential and we consider it a platform to demonstrate the quality and unique experience we offer to customers worldwide.”
Published: 17 January 2011
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