New Zealand-based burger restaurant franchise BurgerFuel Worldwide has signed a Master Franchise agreement for the UAE, which will see stores opening in Abu Dhabi.

Al Khayat Investments, which own the BurgerFuel Master Franchise rights for the UAE, has partnered with Bin Hammoodah Group for the development of BurgerFuel stores in Abu Dhabi.

Chris Mason, BurgerFuel CEO International Markets, who is based in Dubai, said: “This new joint venture overcomes the issue of site procurement for BurgerFuel. Abu Dhabi is a very exciting city for us, but is not an easy one to access. It’s imperative that we have a local group and our existing partners, who have far reaching relationships throughout the Gulf, have formed this joint venture company with the sole intention of developing BurgerFuel outlets in Abu Dhabi.”

Published: 11 January 2012

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