An experienced businessman has become the new Managing Director of Business for Breakfast in the UK.

Stuart Walton, who swapped his career in corporate finance in 2009 to take on a franchise in Staffordshire, has established a network of over 150 members in Staffordshire and has expanded his operations into the areas of Congleton, Nantwich and Knutsford.

In his new role Walton will work alongside John Fisher, who founded Business for Breakfast 12 years ago and who will be responsible for the recruitment of new franchise owners in the UK and its expansion overseas.

Walton said: “I took on a Business for Breakfast franchise in 2010 because I was looking for a new challenge and bought into the concept of using referral marketing, or networking, to grow small and medium sized businesses in Staffordshire.

“It has proved a great success and Staffordshire has a thriving Business for Breakfast membership with companies referring over £500,000 of business in 2011 – a figure that is set to double in 2012.

“I have developed a close working relationship with John Fisher and we will now work together to expand the Business for Breakfast brand in the UK and overseas.”

He added: “We are looking to expand and want to work with new franchise owners across the UK. This kind of franchise often suits people like me who have worked in the corporate arena but are looking for a new challenge. Buying into a franchise can offer a relatively safe route into self-employment while I have witnessed first hand the satisfaction of seeing companies thrive and expand under the Business for Breakfast system.”

Fisher added: “I have established a strong working relationship with Stuart and worked with him as he has grown a very strong Business for Breakfast network in Staffordshire.

“I am delighted that we will be working together to establish a national and overseas network for Business for Breakfast.”

Published: 12 December 2012

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